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Smartwatch vs Apple Watch: which is the better buy?

Smartwatch vs Apple Watch, on price: Right now Smartwatch and Apple Watch are priced about the same in the UK (from £16 and £15). On price alone it's a close call, so pick on the features you care about, then let GiftWit find the lowest live price on whichever you choose.

Smartwatch

Cheapest live£16
Typical price£23
Listings tracked24
2026 Lenovo Kids GPS Smart Watch SOS Location Tracker SimCard Call smartwatch
2026 Lenovo Kids GPS Smart Watch SOS Location Tracker SimCard Call sma
£13
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Apple Watch

Cheapest live£15
Typical price£126
Listings tracked24
GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STARLIGHT- S/M M/L
GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STARLIGHT- S/
£14
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Am I overpaying? Best Smartwatch deals Best Apple Watch deals

GiftWit compares Smartwatch and Apple Watch on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.